WTF is the WBB Playbook?
Hi 👋
I’m James, the founder of We Brought Beer.
I’ve been flogging craft beer for the best part of a decade, the past 7 years of which have been through my specialist bottle shops. And over that time I’ve learnt a thing or two about how to brand, market and sell beer - from both sides of the equation.
As the industry goes through the toughest period anyone can ever remember, I decided that now’s a good time to share these learnings, to help others in the industry succeed.
Welcome to The WBB Playbook.
Whether you own or work in a craft brewery, or you run a craft focused bar or bottle shop, I’m pretty sure we can be helpful.
Subscribe below and we’ll start sending you:
actionable advice for improving sales
tips on how to deal with buyers
advice on how to curate a great range
case studies showcasing marketing best practise
pointers on what to think about when it comes to branding & packaging
insights on where we see the trends in craft beer heading
interviews with the best in the biz
ideas to supercharge your business
This is Scout by the way 👇
She’s spent a good deal of time on the shop floor and writes a good proportion of these posts.
